Elon Outlines the Future of X Ads, Including AI Targeting, Ads in Grok Answers and More

The latest on how X is evolving its ad platform with AI.

By Andrew Hutchinson • Aug. 7, 2025

X Looks To Use Grok To Verify User Ages

Age checking is set to become a legal requirement in various regions.

By Andrew Hutchinson • Aug. 6, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

No, Vine Isn’t Coming Back

Elon says that Vine is coming back in AI form, but that’s not entirely accurate. 

By Andrew Hutchinson • Aug. 4, 2025

Meta, X and Snapchat Offer Discounts on Paid Subscription Packages for Summer

The new wave of paid add-on options is bringing in more income, but remains a subsidiary revenue element.

By Andrew Hutchinson • Aug. 3, 2025

X Touts Better Looking Ad Formats and Improved Targeting Systems

X hasn’t provided any actual data to support its claims.

By Andrew Hutchinson • July 30, 2025

X Premium Users Can Now Sign up for Its Coming Text-To-Video Option

xAI’s text-to-video tool is very close to live deployment.

By Andrew Hutchinson • July 28, 2025

X Adds More Functionality to Its Updated DM System

X is building out its revised DM system. 

By Andrew Hutchinson • July 28, 2025

Elon Musk Says He Is Bringing Back Vine in AI Form

Could Vine be set for a comeback?

By Andrew Hutchinson • July 24, 2025

xAI Partners With Kalshi To Offer Stock Insights for Investors

This seems like a risky proposition for X to be undertaking.

By Andrew Hutchinson • July 24, 2025

X Implements Age Checking Measures To Align With New Laws

X has announced a range of approaches to confirm user ages.

By Andrew Hutchinson • July 24, 2025

Elon Outlines Plan to Significantly Expand xAI and Support X’s Operations

xAI could become the key funding element of X, alleviating the pressure for it to sell ads.

By Andrew Hutchinson • July 22, 2025

X Restricts Emoji Use in Promoted Posts

X is informing advertisers that they can now only include one emoji in their ad copy. 

By Andrew Hutchinson • July 21, 2025

Social Media Giants Hoping Trump Will Back Them in Opposing EU Penalties

Social platforms are taking a stronger stand in defiance of the latest EU penalties.

By Andrew Hutchinson • July 21, 2025

X Sees Revenue Boost After Launch of Latest AI Tools

Can X realign its revenue models around AI instead of ads?

By Andrew Hutchinson • July 21, 2025

X Plans To Launch AI Text-To-Video Option, New AI Companions

xAI is looking to integrate more features.

By Andrew Hutchinson • July 20, 2025

X Partners With AppsFlyer for Third-Party Ad Performance Measurement

A new performance measurement option for X campaigns. 

By Andrew Hutchinson • July 17, 2025

X Looks To Add Branding Markers to Screenshots of Posts

This could be an important branding opportunity for the app.

By Andrew Hutchinson • July 16, 2025

X Shares Key Data on Holiday Season Planning [Infographic]

Some key notes to keep in mind for H2 planning.

By Andrew Hutchinson • July 15, 2025

xAI Launches Companions That Can Engage in NSFW Chats

The companions are able to interact and chat with you in Grok voice mode.

By Andrew Hutchinson • July 15, 2025

xAI Announced Grok for Government To Secure AI Supply Contracts

With Trump and Elon still publicly feuding, will xAI be able to win new government deals?

By Andrew Hutchinson • July 14, 2025

xAI Struggles To Make Its Grok Bot Align With Elon Musk’s Personal Opinions

Elon is looking to combat logic in order to bend his AI bot to better align with his perspective.

By Andrew Hutchinson • July 13, 2025

xAI Launches Grok 4 Model, Which Has Achieved New Industry Benchmarks

xAIs latest model could be a big step up in AI development. 

By Andrew Hutchinson • July 10, 2025

xAI Rolls Back Changes To Grok After Controversial Responses

After its chatbot went on a series of offensive rants, X is revising its latest updates. 

By Andrew Hutchinson • July 9, 2025

X CEO Linda Yaccarino Steps Down After Two Years in the Role

Linda Yaccarino is vacating her role at Elon’s social media project. 

By Andrew Hutchinson • July 9, 2025

X Wins Free Speech Case in Australia

The case relates to criticism of a transgender person in the app.

By Andrew Hutchinson • July 2, 2025