X Updates API Pricing To Boost Developer Appeal

The changes provide more flexible access costs, but not a significant cut in overall pricing. 

By Andrew Hutchinson • Oct. 20, 2025

X Announces Handles Marketplace To Sell Dormant Usernames

Premium subscribers will now be able to purchase their preferred handle.

By Andrew Hutchinson • Oct. 19, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Is Testing a New Way To Handle Links in Posts

X is looking to keep users in the app when they tap a link.

By Andrew Hutchinson • Oct. 19, 2025

X’s Algorithm Is Shifting to a Grok-Powered AI Model

X's recommendations will be fully powered by Elon's evolving AI system. 

By Andrew Hutchinson • Oct. 19, 2025

X Addresses Key Drivers of Growth With New Updates

X is rolling out a range of updates and tweaks to address lingering user concerns.

By Andrew Hutchinson • Oct. 14, 2025

36 Predictions for Social Media Marketing in 2026

These tips and trend pointers could help you prepare your marketing plan for 2026.

By Andrew Hutchinson • Oct. 12, 2025

X Renames Business Subscription Package, Updates Features

New options include the ability to purchase dormant @handles.

By Andrew Hutchinson • Oct. 7, 2025

X Updates Video Player UI, Improves Grok Video Generation

X is updating the format of its video playback controls.

By Andrew Hutchinson • Oct. 5, 2025

Data Shows X Premium Subscribers Get Significantly More Post Reach

New data on the benefits of paying for X's subscription package.

By Andrew Hutchinson • Oct. 2, 2025

X Adds Option To Sort Post Likes

A small tweak to help enhance your X interactions.

By Andrew Hutchinson • Oct. 1, 2025

Threads Is on Track To Exceed X in Active Usage

The latest usage data suggests that Threads will soon overtake X in total users.

By Andrew Hutchinson • Sept. 28, 2025

X’s Ad Revenue Shrunk in Q2 2025

New data shows X is still struggling to rebuild its ad business.

By Andrew Hutchinson • Sept. 22, 2025

X Is Moving to a Customizable AI-Powered Algorithm

Elon says X's algorithms will be fully AI-powered by the end of the year. 

By Andrew Hutchinson • Sept. 21, 2025

X Updates NFL Portal for 2025-26 Season

X has added some new tricks to its NFL Portal game tracking option. 

By Andrew Hutchinson • Sept. 18, 2025

X Adds Option To Pay for Extra Post Reach In-Stream

A new "Boost" option will enable you to get more reach for any update.

By Andrew Hutchinson • Sept. 18, 2025

X Claims Record High Download Numbers Last Week

X saw a surge in interest due to increased political discussion last week.

By Andrew Hutchinson • Sept. 15, 2025

X Shares Insights Into Key Factors That Dictate Post Reach

X has updated its algorithm documentation.

By Andrew Hutchinson • Sept. 9, 2025

5 Ways To Research Key Trends for Social Media Ad Campaigns

Some tools to help you research your optimal marketing approach.

By Andrew Hutchinson • Sept. 7, 2025

X Faces Regulatory Pushback Over In-Stream Payments Plan

Elon's "everything app" vision may have to take a back seat once again.

By Andrew Hutchinson • Sept. 4, 2025

X Launches Holiday Marketing Hub To Steer Brands’ Efforts

Some handy tips for your holiday campaigns. 

By Andrew Hutchinson • Sept. 4, 2025

xAI Is Back in Contention for Government Contracts

That could lead to new opportunities for Elon's X Corp empire.

By Andrew Hutchinson • Sept. 1, 2025

X Tests Alternative Way To View Quote Posts

A new tweak to X's engagement UI.

By Andrew Hutchinson • Aug. 27, 2025

xAI Sues Apple and OpenAI for Alleged Market Collusion

Elon's taking OpenAI to court once again...

By Andrew Hutchinson • Aug. 25, 2025

Elon Outlines Plans to Power-Up xAI, Open Source AI Models

Elon Musk is hoping to significantly boost xAI's processing power over the next few years. 

By Andrew Hutchinson • Aug. 24, 2025

X Publishes Guide to NFL Engagement and Opportunities

New insights to help you plan for the upcoming NFL season. 

By Andrew Hutchinson • Aug. 21, 2025