Farida Harianawala is a Communications Specialist who enjoys developing and executing communication strategies to solve business problems or challenges. A freelance writer and former journalist, Farida has significant experience in content development, social media, public relations and online reputation management. She blogs on social media and latest communication trends at Social Media Prism. (http://www.socialmediaprism.com). You can reach her via email at [email protected] or through Twitter @farida_h