With Christmas fast approaching, more people are turning to Pinterest to help them find just the right gift, and the insight gleaned from such activity can help marketers both identify key trends in the broader market, as well as ways to better target their Pinterest-specific promotions and efforts.
This week, Pinterest has published its latest listing of rising Pin trends, revealing key areas of interest among the platform's 322 million users. As noted, this is interesting in the context of overall retail interests, but if your business can tap into any of these with your Pin campaigns, it'll likely help you boost exposure, and better connect with interested users.
Pinterest has also included local trend notes for Australia, France, Germany, Canada and the UK, as well as action tips on how to tap into these elements - here's a look at what's trending on Pinterest this month.